https://www.ceeol.com/search/article-detail?id=1389138
https://doi.org/10.60056/Lit.2025.35.200–242
Eleonora Shestakova
Thematic desserts and their media texts are new phenomena rooted in the cultures of visuality, spectacle, leisure, hedonism; interconnected with literature’s, cinema’s, animation’s culture, painting; related to the constructions of ideology, explanation of the world order; correlating with traditions, storytelling techniques; conditioned in their foundations, principles by aesthetic, artistic, social beginnings, everyday life. They formed and perfected inseparable relations with media communications. Dessert-texts and their media texts have created and are actively developing a complex intermediate territory. This is especially evident in the examples of dessert-texts and their food photos. Artistic culture for the “mass media-gastronomic” language is a full-fledged, significant, substantial component. Texts of literary culture, fine arts, architecture, preserving their essence, language and initially embodied in thematic confectionery products, then in the “mass media-gastronomic”, carried out with the help of corresponding languages, discourses, practices, are transformed into a new, multi-code cultural text and a complex cultural code. A work of literature, painting, architecture becomes simultaneously an object of retelling; a new text in which its interpretations are explicitly or repercussion fixed, transformed; a narrative about the era, the author, the heroes depicted in the dessert-text, its food photo; a complex discourse; new practice of reading, perceiving, understanding, interpreting them.
Keywords: artistic culture, media text, aesthetic, visuality, artwork, “mass-media-gastronomic” language
About the author: Shestakova Eleonora Georgievna – Doctor in Philology in two specialties: journalism and literary theory Scope of scientific interests as: a literary theorist – theory of literature, poetics and aesthetics of transitional eras, theory of motive, theory of national literature-cultural processes; a journalist – theory of media text, intellectual journalism, the world of reality, media linguistics, culinary media discourse, problems of media education, general issues of media communication theory. Author of over 300 scientific publications, including two monographs: “Theoretical Aspects of the Relationship between Texts of Fiction and Mass Communication: Specifics of the Aesthetic Reality of Literature of the New Time” (Donetsk: NORD-PRESS, 2005. – 441 p.), “Oxymoron as a Category of Poetics (Based on Russian Poetry of the 19th – First Third of the 20th Centuries)” (Donetsk: Nord-Press, 2009. – 210 p.), and the textbook “Reader on the Theory of Texts of Mass Communication” (Donetsk: Nord-Press, 2009. – 283 p.)
