https://www.ceeol.com/search/article-detail?id=1389141
https://doi.org/10.60056/Lit.2025.35.243–283
Julia Jordanova-Pancheva
The article clarifies the essence of photography, focusing on the specificity of the photographic image and its relationship to fiction. The topic is examined in several aspects: ontological, related to the photograph as a “natural” sign, certifying the authenticity of the object of photography; aesthetic, related to the photograph as a artificial “picture”, the meaning of which depends on the viewer; rhetorical, related to the photograph as literature without words with its own visual structure created by the photographer; pragmatic, related to the photograph as a tool of literature and a component of the book as a literary media. An attempt is made to consider photography not through its traditional comparison with painting, but in juxtaposition with the art of literature.
Keywords: photography, photology and photographics, rhetoric and poetics, aesthetics and esthésique, fictitiousness and fictionality, painting, literature
About the author: Yulia Yordanova-Pancheva is a Doctor of Bulgarian Literature (VAK, 2003) and a Chief Assistant Professor of Book Publishing at the Faculty of Journalism and Mass Communication of Sofia University “St. Kliment Ohridski” (since 2012). She pursued a doctoral degree in cultural anthropology at the Faculty of Slavic Philology of Sofia University “St. Kliment Ohridski” (1997–2000), and studied photojournalism during her undergraduate studies. Member of the Board of Directors of the National University Center for Creativity and Innovation of Sofia University “St. Kliment Ohridski” (since 2023). She was the editor of the magazine “Books Today” (2006–2007) and the magazine “Photo Bulletin” (2013–2017). She taught literature at the 7th Sofia University “St. Sedmochislenitsi” in Sofia in the high school course (2001–2005) and to teachers of Bulgarian language and literature for their career development in the Department of Teacher Qualification of Sofia University “St. Kliment Ohridski” (2006–2011). She is a member of the Union of Bulgarian Journalists (since 2009), the Bulgarian Photographic Society (2012–2017) and the Academic Circle of Comparative Literature (since 2024). She is a consultant on the archives of documentary films – “The Mayor” (2009) and “In Search of Spisarevski” (2013). She moderates personal blogs – e-Scriptum (http://e-scriptum.com/) and Yutopia (https://juliajordan.wordpress.com/). He has a virtual bookstore stand – “Pismovnitsa” (https://knizhen-pazar.net/stands/423753-pismovnitsa). He is the author of a book of short stories – “The Kids” (Scribens, 2022).

